• Noida (INDIA), UBI Avenue (Singapore)
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Marketing Segmentation

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Marketing Segmentation

Client is a big retail online consumer product store. They offer discounts and free coupons to the targeted customers based on their: demographic profiles, earning, previous purchase history and other factors.

EDA provided a quick report and email system to their customers based on: Demographics, previous history of purchase and it’s related parent or subcategories, the notifications on Android and iOS app was provided.